An Introduction to PPC

An Introduction to PPC

Pay Per Click (PPC) is simply a marketing technique available on search engines in which businesses bid for keywords used in searches. PPC provides a channel for businesses whose websites are not ranking well in search engines to bid for keywords in searches and hence rank highly. Paid search results can be seen alongside organic search results on a search engine results page.

PPC is closely associated with SEO as they both involve improving internet user traffic to a website by ranking it highly in search engine results.

Hiring a digital marketing agency can be a wise move. By ensuring that your website is seen in the first page of search result, they will maximize the chances that it will attract internet traffic to your site.

PPC differs from SEO as you pay for every click your ad gets on a search engine results page. This therefore means that when creating a PPC strategy it is essential that you maximize success as failure will cost you money. For instance it is vital that you maximize the chances of a conversion (sale, order or subscription) for every click on your webpage. This is because every click that your ad gets means you have to pay the search engine provider.

To maximize your websites conversion rate you must ensure that it is optimized as necessary. Ensure that you bid for the most relevant keywords pertaining to your product offering. This will put you in a great position of attracting the right kind of internet traffic interested in what you are offering. Proper keyword research is a must. Identifying the most suitable keywords will guarantee the highest success rate. After identifying the most appropriate key word, use it to optimize your ad accordingly. Use your marketing budget wisely by only bidding for keywords that clearly demonstrate what your website offers to potential customers.

  • Partner links